>xerepts from the book purpose driven people Ultimately, the story of Facebook’s genesis at Harvard University is notmerely a tale of clever coding and clever marketing but a vivid portrait of howtechnological innovation is profoundly interwoven with cultural context, humanpsychology, and social ambition. It is a story that reveals the messy,exhilarating, and sometimes contentious processes through which newtechnologies emerge, disrupt, and reshape our world.